David Kirkdorffer
Fractional CMO, The Marketing Hat David Kirkdorffer - B2B Technology Marketing: Fractional, Interim, Advisory, On-Demand for Start-Ups & Scale-Ups
About this speaker
David is a seasoned B2B technology marketing executive with hands-on expertise in developing, executing, and measuring marketing strategies targeting both SMB and enterprise accounts. With senior Marketing roles leading teams, and as a one-man department, David’s marketing has been instrumental in 4 acquisitions and 1 IPO.
David has marketed a wide array of technologies and value propositions, including Cybersecurity, Martech, CRM, B2C campaign management, developer tools including .Net tools, code optimization, IT software infrastructure tools, data centers, virtualization, SAP services, BPM, Big Data / Data Warehouse, RDBMS and DRDBMS.
His experience encompasses a wide range of B2B marketing domains including Demand Creation, Digital Marketing, Field Marketing, Account-Based Marketing (ABM), SEA/SEO/SEM, social media, Brand Narrative, Webinar Production, Product Marketing, Content Strategy, Product Launches and more. He has consistently demonstrated the ability to be the ""connective tissue"" between Marketing, Sales, and Product teams, ensuring the creation of more Sales Opportunities.
David was born in London and has lived in France, bringing a unique multi-cultural understanding to his work.
Beyond his professional achievements, David has been featured in numerous guest interviews and podcasts, including The414, UK's #1 Marketing Podcast. He has a passion for music, having toured with indie-rock bands and has released more than 10 CDs and now makes electronic music online.