Erin Webster-Shaller
VP of Marketing, FitNow, Inc. Erin is passionate about helping people feel their best and has spent her career with companies who have a similar mission.
About this speaker
Erin is passionate about helping people feel their best and has spent her career with companies who have a similar mission. For the past seven years she has been leading marketing efforts for FitNow, Inc., makers of the popular weight loss app, Lose It!. A key part of their marketing strategy has centered around the impact of telling user stories in a compelling and motivational way. Erin was part of the leadership team during the company’s acquisition by Everyday Health Group in 2022. Since the acquisition, Erin has overseen the re-launch of the company’s content strategy and brought a new product to marketing in partnership with Cleveland Clinic.
