(3.10) Brand Beginnings: Crafting an Unforgettable Product
A Talk by Dan Perrera , Tristan Dwyer , Angie Meltsner and Benjamin Shown
About this Talk
Developing a compelling brand for your product is essential, even in the early stages of your startup. This session will cover the critical aspects of product branding, from initial considerations to creating a lasting impact, including:
- When to start thinking about developing a brand for your product
- Why branding is crucial even in the pre-seed phase
- Strategies for designing a product in a fast-paced industry
- The interplay between product branding, your business model, and your target audience to create a cohesive and effective brand strategy.
You will gain insights into creating a visually exciting and functional brand, knowing when to embrace or diverge from traditional aesthetics, and making your brand stand out in a crowded digital market.
This session is a part of Startup Boston Week 2024 and is perfect for product managers and designers who are creating products (both physical and digital) for their early-stage startup.
About The Speakers
Head of Design, Goldcast
Dan Perrera is a design leader who blurs the line between product, engineering, and brand to create well-crafted software that empowers people to do their best work.
Senior Product Designer, Microsoft
I'm a multidisciplinary designer and creative technologist with years of experience designing for AI-powered software and hardware products.
