Benjamin Shown Tristan Dwyer Dan Perrera Angie Meltsner

(3.10) Brand Beginnings: Crafting an Unforgettable Product

A Talk by Dan Perrera , Tristan Dwyer , Angie Meltsner and Benjamin Shown

Proudly supported by

About this Talk

Developing a compelling brand for your product is essential, even in the early stages of your startup. This session will cover the critical aspects of product branding, from initial considerations to creating a lasting impact, including: 

  • When to start thinking about developing a brand for your product 
  • Why branding is crucial even in the pre-seed phase
  • Strategies for designing a product in a fast-paced industry
  • The interplay between product branding, your business model, and your target audience to create a cohesive and effective brand strategy.

You will gain insights into creating a visually exciting and functional brand, knowing when to embrace or diverge from traditional aesthetics, and making your brand stand out in a crowded digital market. 

This session is a part of Startup Boston Week 2024 and is perfect for product managers and designers who are creating products (both physical and digital) for their early-stage startup.

September 11, 2024, 03:15 PM

03:15 PM - 04:15 PM

About The Speakers

Dan Perrera

Dan Perrera

Head of Design, Goldcast

Dan Perrera is a design leader who blurs the line between product, engineering, and brand to create well-crafted software that empowers people to do their best work.


Tristan Dwyer

Tristan Dwyer

Senior Product Designer, Microsoft

I'm a multidisciplinary designer and creative technologist with years of experience designing for AI-powered software and hardware products.


Angie Meltsner

Angie Meltsner

Independent Research & Insights – Culture, Trends, Consumer, Design


Benjamin Shown

Benjamin Shown

Blink UX, Head of Design

Location

Suffolk University

120 Tremont Street, Boston

Faculty Dining Room - 4th Floor

Suffolk University

Main Sponsor

Suffolk University's Sawyer Business School

The Sawyer Business School occupies an unrivaled position at the nexus of Boston’s private, public, and nonprofit sectors. Our learners enjoy unparalleled access to the city’s financial and innovation clusters, seats of government, nonprofit organizations, and world-class healthcare institutions.

Main Sponsor

Want to sponsor this event? Contact Startup Boston