(4.8) Building Your Brand: How to Attract Talent As an Early-Stage Startup

A strong employer brand is essential for attracting and retaining top talent. This session will explore the critical elements of creating and maintaining a compelling employer brand.

We’ll specifically dive into: 

• How a startup should position its social values as part of an employer brand (if at all) 
• What role the company’s mission plays in the overall employer branding 
• The metrics that will determine if an employer brand is effective in attracting and retaining talent

By the end of this session, you will have insights into handling challenges such as failed branding initiatives and evolving your employer brand as your company scales. 

This session is a part of Startup Boston Week 2024 and is perfect for Heads of People Operations and founders of early-stage startups looking to build their teams who are excited about building a brand that will recruit the best talent.