David Kirkdorffer Jordyn Bonds

(3.13) Cracking the Code: Product Success and Market Research

A Talk by David Kirkdorffer and Jordyn Bonds

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About this Talk

Determining product success in a market involves asking the right questions and conducting thorough research. Enter: market research. 

In this session, we’ll be diving into: 

  • What questions to ask to gauge potential product success
  • Strategies for meaningful market research on a budget 
  • Methods to determine market fit or demand for products with no precedent

You’ll walk away equipped to design unbiased research, know when to seek expert consultation, and understand how to handle potential market rejection. 

This session is a part of Startup Boston Week 2024 and is perfect for anyone interested in designing products for a set market and startups in their market research phase looking to determine their product’s chances of success.

September 11, 2024, 04:30 PM

04:30 PM - 05:30 PM

About The Speakers

David Kirkdorffer

David Kirkdorffer

Fractional CMO, The Marketing Hat

David Kirkdorffer - B2B Technology Marketing: Fractional, Interim, Advisory, On-Demand for Start-Ups & Scale-Ups


Jordyn Bonds

Jordyn Bonds

Founder & Product Strategist

Jordyn Bonds specializes in taking software products from idea to PMF.

Location

Suffolk University

120 Tremont Street, Boston

Faculty Dining Room - 4th Floor

Suffolk University

Main Sponsor

Suffolk University's Sawyer Business School

The Sawyer Business School occupies an unrivaled position at the nexus of Boston’s private, public, and nonprofit sectors. Our learners enjoy unparalleled access to the city’s financial and innovation clusters, seats of government, nonprofit organizations, and world-class healthcare institutions.

Main Sponsor

Want to sponsor this event? Contact Startup Boston