(1.14) Do You Believe in Magic?: Harnessing External Wisdom for Internal Brilliance
A Talk by Vanessa Ferranto , Ralph Majette III , Rob May and Jana Eggers
About this Talk
There is magic in the data - we’re diving into how to harness external insights to drive organizational success! Explore why it's crucial for businesses to actively seek and leverage external intelligence and discover strategies for determining relevance and reliability.
We’ll specifically answer your questions, such as:
- How can startups determine the relevance and reliability of external data and intelligence?
- How can external insights seamlessly integrate with internal processes, workflows, and decision-making structures?
- In what ways can organizations use external insights for competitor analysis, benchmarking and building a competitive advantage?
- How can businesses assess the return on investment (ROI) of their information harvesting efforts?
This session is part of Startup Boston Week 2024 and is perfect for startup operators that utilize data in sales and marketing as well as data teams.
About The Speakers
Senior Director of Product, Genesys
Vanessa Ferranto is a creative and insightful product leader with over 15 years of experience, excelling in driving 0-1 and growth stage products to millions in revenue and significant cost savings.
Analytics Engineer, Simply Business
Ambitious Data professional with a demonstrated history of working in the information technology and services industry.
Managing Partner, Half Court Ventures
Rob May is a 4x entrepreneur and angel investor in over 100 startups.
