Robert Foney Jashin Lin Kristen Kohler Katie Bickford

(3.21) Email Apocalypse? The Future of Reaching Prospects

A Talk by Kristen Kohler , Jashin Lin , Robert Foney and Katie Bickford

Proudly supported by

About this Talk

In this session, we'll delve into the future of customer acquisition for startups driven by AI technology. Explore whether startups should prioritize investing in AI over hiring additional sales personnel - and the importance of building scalable AI-driven sales processes.

Join us as we dissect these crucial aspects of AI-driven outreach, including:

  • Ongoing relevance of personalized email marketing and its effectiveness compared to high volume generic emails
  • Role of the human touch in sales and whether reliance on automation tools detracts from genuine human connection
  • Truth about open rates as a metric for measuring email outreach success 

This event is part of Startup Boston Week 2024 and is perfect for sales, marketing and product leaders at all stages.

September 11, 2024, 07:30 PM

07:30 PM - 08:30 PM

About The Speakers

Kristen Kohler

Kristen Kohler

Area Sales Manager, Angel Aligner

Kristen Kohler is renowned for her expertise in driving growth and innovation within early-stage startups across the medical, dental, and technology sectors.


Jashin Lin

Jashin Lin

Founder & CEO, Growbie

As the founder and CEO of Growbie, the first career development platform focusing on networking skills and community-building for first-generation immigrants, Jashin is dedicated to address the challenges of cultural differences and foster career readiness.


Robert Foney

Robert Foney

Chief Marketing Officer, Healthmetryx, Inc.

Award-winning, results-oriented Chief Marketing Officer with over 20 years of experience in driving comprehensive marketing strategies, brand building and management, and digital transformation.


Katie Bickford

Katie Bickford

Revenue Leader, Author, Principal, and Podcast Co-Host, Parinama International Consulting, Business Psychos Podcast

Katie Bickford is a seasoned executive with a track record in developing and executing successful commercial strategies, leadership, and talent development across various industries.

Location

Suffolk University

120 Tremont Street, Boston

Faculty Dining Room - 4th Floor

Suffolk University

Main Sponsor

Suffolk University's Sawyer Business School

The Sawyer Business School occupies an unrivaled position at the nexus of Boston’s private, public, and nonprofit sectors. Our learners enjoy unparalleled access to the city’s financial and innovation clusters, seats of government, nonprofit organizations, and world-class healthcare institutions.

Main Sponsor

Want to sponsor this event? Contact Startup Boston