(3.21) Email Apocalypse? The Future of Reaching Prospects
A Talk by Kristen Kohler , Jashin Lin , Robert Foney and Katie Bickford
About this Talk
In this session, we'll delve into the future of customer acquisition for startups driven by AI technology. Explore whether startups should prioritize investing in AI over hiring additional sales personnel - and the importance of building scalable AI-driven sales processes.
Join us as we dissect these crucial aspects of AI-driven outreach, including:
- Ongoing relevance of personalized email marketing and its effectiveness compared to high volume generic emails
- Role of the human touch in sales and whether reliance on automation tools detracts from genuine human connection
- Truth about open rates as a metric for measuring email outreach success
This event is part of Startup Boston Week 2024 and is perfect for sales, marketing and product leaders at all stages.
About The Speakers
Area Sales Manager, Angel Aligner
Kristen Kohler is renowned for her expertise in driving growth and innovation within early-stage startups across the medical, dental, and technology sectors.
Founder & CEO, Growbie
As the founder and CEO of Growbie, the first career development platform focusing on networking skills and community-building for first-generation immigrants, Jashin is dedicated to address the challenges of cultural differences and foster career readiness.
Chief Marketing Officer, Healthmetryx, Inc.
Award-winning, results-oriented Chief Marketing Officer with over 20 years of experience in driving comprehensive marketing strategies, brand building and management, and digital transformation.
