(1.16) Home Field Advantage: How to Perform a True Competitive Analysis Regularly
A Talk by Jake Ross , Benjamin Forman and Kaitlyn Shevlin
About this Talk
Differentiation remains paramount in maintaining a competitive edge. When you first start out building your startup, you take a look at who your competitors are to ensure that what you’re providing offers a unique advantage in your industry. However, as your company grows, it can sometimes become difficult to maintain a true comprehensive view of the playing field.
In this session, we’ll take you through how to perform a regular competitive analysis - so you don’t lose sight of how your startup is doing. We’ll dive into:
- Ways to ensure your competitive analysis remains relevant and up-to-date
- How to assess the strengths and weaknesses of your competitions - and how this will inform your decision-making as your startup continues to scale
- Differentiation between short-term competitive threats and long-term strategic shifts
Perfect for: founders and marketers at a late-stage startup that are looking to regularly analyze how they are doing at a global and national scale
About The Speakers
CEO & Founder, Build You Marketing
Jake Ross, Founder & CEO of Build You Marketing, is passionate about digital media and its proven ability to positively impact customer retention, loyalty, and propel word-of-mouth marketing.
Founder, CEO, Baseline
Beginning in branded content, I produced for brands like United Health Ventures and Nickelodeon before moving into commercials and eventually television; selling tv projects to HGTV and Mark Cuban's AXS TV.
