Kaitlyn Shevlin Benjamin Forman Jake Ross

(1.16) Home Field Advantage: How to Perform a True Competitive Analysis Regularly

A Talk by Jake Ross , Benjamin Forman and Kaitlyn Shevlin

Proudly supported by

About this Talk

Differentiation remains paramount in maintaining a competitive edge. When you first start out building your startup, you take a look at who your competitors are to ensure that what you’re providing offers a unique advantage in your industry. However, as your company grows, it can sometimes become difficult to maintain a true comprehensive view of the playing field. 

In this session, we’ll take you through how to perform a regular competitive analysis - so you don’t lose sight of how your startup is doing. We’ll dive into: 

  • Ways to ensure your competitive analysis remains relevant and up-to-date 
  • How to assess the strengths and weaknesses of your competitions - and how this will inform your decision-making as your startup continues to scale 
  • Differentiation between short-term competitive threats and long-term strategic shifts 

Perfect for: founders and marketers at a late-stage startup that are looking to regularly analyze how they are doing at a global and national scale

September 09, 2024, 08:45 PM

08:45 PM - 09:45 PM

About The Speakers

Jake Ross

Jake Ross

CEO & Founder, Build You Marketing

Jake Ross, Founder & CEO of Build You Marketing, is passionate about digital media and its proven ability to positively impact customer retention, loyalty, and propel word-of-mouth marketing.


Benjamin Forman

Benjamin Forman

Founder, CEO, Baseline

Beginning in branded content, I produced for brands like United Health Ventures and Nickelodeon before moving into commercials and eventually television; selling tv projects to HGTV and Mark Cuban's AXS TV.


Kaitlyn Shevlin

Kaitlyn Shevlin

Activation Analyst, BankTech Ventures

Kaitlyn works closely with BankTech's limited partner banks and portfolio fintechs to foster productive relationships and facilitate a seamless technology onboarding experience from sourcing to implementation

Location

Suffolk University

120 Tremont Street, Boston

Commons - 5th Floor

Suffolk University

Main Sponsor

Suffolk University's Sawyer Business School

The Sawyer Business School occupies an unrivaled position at the nexus of Boston’s private, public, and nonprofit sectors. Our learners enjoy unparalleled access to the city’s financial and innovation clusters, seats of government, nonprofit organizations, and world-class healthcare institutions.

Main Sponsor

Want to sponsor this event? Contact Startup Boston