(3.27) Product Style Showdown: Trend-Following vs. Trailblazing Creativity
A Talk by Courtney Bensinger , Jen Bullard , Shirley Wang and Aniket Warade
About this Talk
Striking the right balance between minimalist and innovative design is crucial and knowing how and when to utilize current product and design trends in your product roadmap - both for current features and entirely new launches.
During this session we’ll dive into:
- How to navigate the line between minimalist and complex, innovative design to create unique products that stand out
- When and how to incorporate accessibility into your product’s brand and environmental brand language
- How to identify situations where accessibility might not be a primary concern based on product use and audience interaction
- Strategies for enhancing your product brand language if it proves insubstantial post-launch
This session is a part of Startup Boston Week 2024 and is perfect for product managers and designs at Seed, Series A and B companies who are looking to understand when and where to lean on and incorporate trends in their product roadmap.
About The Speakers
Co-Founder, Cooth
Courtney’s experience is where operations and creativity collide. She eats, sleeps, and breathes operational efficiency and expertly manages creative projects with vigor and excitement.
Founder and Principal, Yes Yes Know
Yes Yes Know Founder, Jen Bullard, has over 20 years of UX experience.
Founder, Hackrah Media
Shirley Wang is the founder of Hackrah Media, a Gen-Z-led impact marketing agency that empowers mission-driven organizations.
