(3.22) Scaling to Giants: Charting Your Course to Enterprise Customers
A Talk by Jason Ingargiola , A.J. De Rosa and Adriana Zeman
About this Talk
Many times, startups will find that they start selling to SMBs prior to going upstream and building their enterprise sales strategy. During this session, we’re going to walk you through how to know when it’s the right time to consider targeting enterprise clients and the factors to consider, along with:
- Strategies for aligning your product roadmap with the needs of enterprise customers (without losing focus on your core market)
- Key challenges faced by startups transitioning to enterprise sales and effective strategies to mitigate them
- Critical differences in sales processes and negotiations when dealing with enterprise-level customers compared to smaller clients
- Strategies for maintaining agility and innovation in product development while catering to the specific needs of large enterprise clients
This event is a part of Startup Boston Week 2024 and is perfect for founders and sales leaders at Seed and Series A startups who are thinking about (or beginning to) pursue enterprise clientele.
About The Speakers
Co-Founder and Partner, And1 Advisors LLC
Jason is a 20+ year veteran of the consumer insights and technology space, having risen from a sales practitioner to CRO. He has co-founded three successful start-ups: Arab Advisors Group, Designalytics, and his current venture, And1 Advisors.
Chief Growth Officer, Intellectus Partners
AJ DeRosa brings over 29 years of experience in revenue and operations leadership across various industries, including finance, AI, and technology.
