(3.18) Transforming Customers into Advocates: The Power of Community-Led Growth
A Talk by Nika Ouellette , Sara Sigel , Erin Webster-Shaller and Matt Handy
About this Talk
In a world where 'nobody cares what a brand has to say about itself,' businesses face the tough challenge of not just attracting customers, but turning them into passionate advocates.
This session dives deep into practical ways you can embrace community-led growth strategies to empower your customers to become brand champions, drive satisfaction, loyalty, and organic growth that fortifies your businesses and reduces your Customer Acquisition Costs (CAC).
Topics we’ll cover:
- Understand what it means to have a community-led growth strategy, why it matters, and how to drive internal adoption
- Quick wins to help you start implementing your community-led growth plan and empowering your customers
- Practical examples of community-led tactics to help you build your plan
- Learn from the pitfalls and how to avoid them
- Ways to ensure your approach is fun, transparent, inclusive, cross-dept, and results oriented
This Startup Boston Week 2024 session is perfect for sales, marketing, founders, product, and customer success and support teams.
About The Speakers
Head of Marketing & Education, Perch
Nika Ouellette is a professional javelin thrower turned startup growth specialist focusing on marketing and education at Perch.
Community Experience Builder
Product and community builder, with over 10+ years experience in startups, who advises and works at profit-from-purpose companies and B-corps.
VP of Marketing, FitNow, Inc.
Erin is passionate about helping people feel their best and has spent her career with companies who have a similar mission.
