(2.4) We’re Going Global: Navigating Cultural Challenges
A Talk by Kyle Kruse , Kim Riedell , Marc Cote , Evan Pierce and Chuck Mollor
About this Talk
Navigating the cultural aspects when entering new markets can be challenging and requires a keen understanding of communication styles and cultural nuances. Building a strong global cultural strategy is essential for startups to succeed in different cultural settings.
During this session, we’ll dive into:
• The key cultural challenges when entering new markets
• How to build a global cultural strategy
• Best practices for managing cultural risks
• How startups can leverage cultural differences as a competitive advantage
This session is a part of Startup Boston Week 2024 and is perfect for startups looking to expand globally and navigate different cultural environments.
About The Speakers
VP, Marketing, Global Interconnect
Kyle is the Vice President of Marketing at Global Interconnect, Inc. He joined the company ten years ago as an Account Executive.
VP, Customer Success, Growth Molecules
Kim Riedell is a seasoned executive with a proven track record in driving revenue growth and fostering customer success within the technology sector.
Leadership & Executive Coach, FocalPoint Coaching
Marc is driven by his passion to assist others and make a difference. He is an entrepreneur, a Certified Master Business/Executive Coach and Area Representative with FocalPoint Coaching.
Vice President of People & Culture, Boston Celtics
Evan Pierce is currently Vice President of People & Culture at the Boston Celtics.
